Introduction
NBC Sports has chosen Canon as its primary supplier of broadcast lenses for the 2024 Paris Olympic and Paralympic Games. This collaboration will see the deployment of 115 Canon UHD broadcast lenses, including a significant number of large format Cine-Servo lenses, to ensure top-quality production for the highly anticipated events.
Comprehensive Coverage
NBCUniversal’s coverage of the 2024 Paris Olympics will span multiple platforms, including NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, NBCOlympics.com, and the NBC Sports app. Canon lenses will be pivotal in capturing the event’s images, as NBC Sports has partnered with Canon U.S.A., Inc., to provide 4K UHD and HD Field, Portable, and Studio lenses for the Games, scheduled from July 24 to August 11, and the Paralympics from August 28 to September 8.
Broadcast Plans
NBC will deliver at least nine hours of daytime coverage daily, featuring the most exciting events and live finals. Peacock will serve as the streaming hub for the 2024 Paris Olympics, offering the most comprehensive Olympic coverage in U.S. media history, including live streaming of every sport and event, along with all 329 medal events. The Opening Ceremony is set for Friday, July 26, and will be broadcast live on NBC and Peacock, with a primetime presentation to follow.
Canon’s Role
Canon will provide 115 UHD broadcast lenses for NBC Sports, emphasizing large format Cine-Servo lenses. Additionally, Canon will send a support team of six service and support members to Paris to assist with the production. This partnership ensures that NBC Sports can capture the rich, dynamic images from the Parisian venues, featuring some of the most majestic backdrops ever seen.
Chris Connolly, VP of Olympics Venue Engineering at NBC Sports, highlighted Canon’s precision lenses as essential for their new intimate cinematic style and behind-the-scenes coverage. He emphasized that Canon’s wide variety of lens solutions allows NBC Sports to convey the excitement and emotion of the events to viewers in the United States.
Long-standing Partnership
Canon has collaborated with NBC Sports for 34 years, providing production support for previous Olympics and other major international sports events across North and South America, Europe, and Asia. Isao “Sammy” Kobayashi, president and CEO of Canon U.S.A., Inc., expressed honor in being chosen once again to supply broadcast digital imaging solutions for NBC Sports’ production, underscoring the long-standing relationship between the two organizations.
Conclusion
The partnership between NBC Sports and Canon for the 2024 Paris Olympics and Paralympics underscores the commitment to delivering high-quality, dynamic coverage of the Games. With Canon’s advanced broadcast lenses and comprehensive support, NBC Sports is well-equipped to bring the excitement and grandeur of the Paris 2024 events to audiences across the United States.
