Introduction
SWISS RIG has unveiled the sr RAW Cinema Camera, a groundbreaking development that introduces RAW cinema recording to the Apple iPhone for the first time. This innovation is designed to offer filmmakers, content creators, and enthusiasts an unprecedented level of creative control in post-production.
Key Features
High-Quality Digital Negatives
The sr RAW Cinema Camera is engineered to produce high-end digital negatives that are unprocessed, ensuring a non-destructive workflow from start to finish. This approach is similar to workflows used in Hollywood, independent films, music videos, documentaries, shorts, television, and creator productions.
Unprocessed Recording for Greater Flexibility
Unlike other phone camera applications that offer Apple ProRes and Log color space, sr RAW records unprocessed video. This means that unwanted image characteristics such as sharpness, noise, ISO, white balance, and tones are not baked into the master video file, providing greater flexibility in post-production.
Advanced Capture Engine
14-bit RAW CinemaDNGs
The sr RAW capture engine encodes the unprocessed image sensor data and writes 14-bit, open standard RAW CinemaDNGs. Alongside the video, an uncompressed stereo WAV audio file is recorded, as well as a lightweight field proxy.
Storage Considerations
Recording in CinemaDNG requires significant storage space, making it impractical to use internal iPhone storage. Users are advised to attach an external USB-C drive for recording. Additionally, sr RAW is limited to 1080p resolution and does not support 4K RAW capture.
Post-Production Integration
Users can transfer sr RAW files from their iPhone via USB-C for editing and color grading. The files are natively integrated with both the free and Studio versions of DaVinci Resolve, ensuring a seamless post-production experience.
Target Audience
The sr RAW Cinema Camera is designed for a wide range of users, including filmmakers, content creators, professionals, enthusiasts, students, and first-time RAW cinema shooters. It offers an accessible entry point into high-quality mobile filmmaking.
Pricing and Availability
Device Compatibility
The sr RAW Cinema Camera is compatible with the Apple iPhone 15 Pro and 15 Pro Max. It also supports post-production tools that natively handle lossless cDNG workflows.
App Store Availability
The sr RAW app is now available on the App Store, offering different editions to cater to various user needs:
Everyday Edition
The Everyday Edition is a free, full-featured version that allows users to test sr RAW with a maximum resolution of 480p. This edition aims to make the technology accessible to everyone, providing a taste of what sr RAW can offer.
Plus Edition
The Plus Edition includes higher resolutions of 720p and 1080p. It is available for €4.99 per month or €19.99 per year during the special launch pricing period. Subscribers to the Plus Edition will receive future upgrades for free, including the Pro Edition resolution planned for release in Q4 2024.
Future Support
SWISS RIG has committed to expanding compatibility with additional iPhone models in the future. This ensures that more users can take advantage of the sr RAW Cinema Camera’s capabilities as new models are released.
Conclusion
The SWISS RIG sr RAW Cinema Camera represents a significant advancement in mobile filmmaking, bringing RAW cinema recording to the Apple iPhone. With its unprocessed digital negatives, flexible post-production options, and various editions to suit different needs, sr RAW is set to revolutionize the way filmmakers and content creators work with mobile devices. Available now on the App Store, the sr RAW app offers a new level of creative control and quality for mobile video production.
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